The answer is an unequivocal yes. In the rush to market, some small business owners tend to overlook the need of a Mission Statement. That usually means that writing a Vision Statement is not even on the radar. It’s unfortunate but easily corrected.
When assembling a marketing or business plan, a Vision Statement is just as important as a Mission Statement. A Vision Statement is a tool that helps you look at your company’s future. It also adds value to your Mission Statement. Let’s look at it like this- if your Mission Statement is a guide marker along the road to achieving your business goals, than your Vision Statement is your destination.
There’s a lot of planning on how to get on the road to success, how to travel that road to success but we don’t always identify where we’re going. The Vision Statement helps with that; it clarifies your destination.
How to write a Vision Statement.
Writing a Vision Statement requires a little different approach than writing a Mission Statement. The first thing is to write a Mission Statement. Take a look here. The work you invested in your Mission Statement answered these questions – why you are doing what you are doing and how are going to help your client overcome their challenges.
Before you start brainstorming, think of your Vision Statement this way – what does it all look after you have been there? What does your niche look like, how do your clients feel after you have solved their problems? That’s your future, that’s your Vision Statement.
Borrowing the same advice we gave about a Mission Statement, try to refine your vision and stay away from the corporate speak. From the heart is always the best approach.
Now take your Vision Statement and let your employees know where your company is headed. Inspire them to work toward that goal. And work every facet of your vision into your marketing.